As with every multi-channel campaign, it’s all about looking at the best options available but also sometimes the weird and wacky ways of brand awareness – introducing the Qymru™ Qar! A red Nissan Pulsar, but not as you know it thanks to Elite Signs.
Ahead of a road trip around Ireland in July a decision was made to turn this from a car and into a ‘Qar’. Confused? Probably. Using the Qymru™ branding, we gave the car a retro 1978 style Welsh football kit inspired livery and complete with Qamel on board of course, which is another long story. The result? Strange looks, thumbs up, beeps, ‘what the hell is that?’, photograph appearances and a whole heap of good fun during the 2022 FIFA World Cup!